Business Self-publishing – from blog to book!
Today most businesses use the power of print to get their messages out to their customers. Leaflets, Flyers, Posters and Brochures form a significant part of marketing activity.
Advances in our digital print technology and the personal customer service we have always given, has seen a growth market in business organisations producing self-published ‘vanity’ Magazines, Information Guides and even books!
Many organisations from M&S to Asda have produced Magazines which they send to their existing and potential customer base as well as promoting pick up in store. Lots of product brands pay for advertising in them and discount vouchers are offered. Editorial features such as cooking recipes and Fashion add to the appeal. There is nothing to stop SME’s developing something as creative for their markets and using it across marketing channels offline and online.
Information Guides are also being published by printers such as our own in greater numbers. These guides are usually given away free but many organisations put on a price and ISBN numbers so that they can be sold through Amazon etc.
Some more established organisations who have a long and historic past are even self-publishing a Book which is not only being offered to customers as an incentive but again are also being sold on the open market. Some organisations even turn their Blogs into Books!
This form of ‘Educational Marketing’ is about positioning your business as an ‘Advisor’ and ‘Information giver’ as well as building trust and credibility with your customers.
Our view is that printing services both online and offline is no longer just about choice, price and convenience it is also about everything else that businesses look for from any suppliers: the right product, at the right time and a professional experience. Self- Publishing is another printing service that we can help today’s dynamic organisations gain valuable market share.